So far, so (largely) good with the Cardinals’ efforts to increase their television and streaming viewership levels.
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Cardinals TV ratings comparisons
Television ratings per outlet for Cardinals games played before the All-Star break this year. The rating represents the percentage of the market watching on these channels, according to Nielsen.
DATE
OPPONENT
KMOV (4)
MATRIX (32)
FDSN
April 11
vs. Philadelphia
6.3
0.2
2.5
April 25
vs. Milwaukee
---
0.6
3.2
May 16
at Kansas City
---
0.7
4.5
May 30
at Texas
3.7
0.2
2.0
June 6
vs. LA Dodgers
3.6
0.0
3.1
June 20
vs. Cincinnati
---
0.4
4.2
July 11
vs. Atlanta
4.4
0.4
3.4
Average
4.5
0.4
3.3
Post-Dispatch baseball writer Derrick Goold joined columnist Jeff Gordon to discuss a possible sell-off with the team fading from the playoff race.
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